Category Archives: Tourism

Twitter is not just about what you had for tea. #scotlandhour.

It seems these days its hard to go anywhere without someone asking about the growing use of social media in our lives. Some people will trivialize it and say its just all about people saying what they had for breakfast, … Continue reading

Posted in Business, Marketing, Tourism | 2 Comments

Back to the Future

Back to the Future   As a marketing agency, Bright Light Marketing offer the full range of marketing communications and for many of our clients we carry out their marketing for them and act as their marketing team. However before … Continue reading

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This little piggy went to Market. #BBC Apprentice

I wasn’t really intending to write much about this years Apprentice as quite frankly I have found the format boring this year and feel that the programme has probably had its day and that the BBC and other channels need … Continue reading

Posted in Business, Marketing, Shop Local, Tourism | Leave a comment

#Scotlandhour versus BBC Apprentice 2012

Today’s blog was supposed to be about episode two of the BBC 2012 Apprentice.  But I have to confess I gave up on last night’s show twenty minutes in.  One reason was the women were cackling again though the main … Continue reading

Posted in Business, Marketing, Social Media, Tourism | 2 Comments

A Price worth paying?

I am frequently asked to speak at workshops and conferences on various marketing topics and enjoy doing so as it is always a chance to meet new people and businesses.  I also enjoy the research and preparation that goes into speaking … Continue reading

Posted in Marketing, Tourism | 1 Comment

Catching up

Apologies it’s been two weeks since my last blog post.  My excuse is that having been laid low with a throat infection for two weeks I am still playing catch up both personally and particularly at work. Work wise the … Continue reading

Posted in Personal, Tourism, Uncategorized | Leave a comment

5 Top Tips for Marketing a Tourism Business

This week I am looking at the tourism sector which is one that I have worked in for all my working life from answering calls at what was then the Scottish Tourist Board to graduating to the marketing department of … Continue reading

Posted in Marketing, Tourism | 1 Comment