Category Archives: Marketing

5 Tips on How to make the most of LinkedIN

On Friday Bright Light Marketing http://www.brightlightmarketing.co.uk/ and Reiver Recruitment  http://www.reiverrecruitment.co.uk/ hosted a breakfast at Ettrickriverside to discuss how to get the most from Linking in.  The breakfast was the brain wave of Eileen from Reiver Recruitment who met me a couple of … Continue reading

Posted in Business, Marketing, Social Media | 1 Comment

When the Going gets Tough the Tough get Going.

The news recently has started to put a more positive spin on the economic situation in the UK but this may be cold comfort to many businesses who feel they are holding on by the skin of their teeth.  Over … Continue reading

Posted in Business, Marketing | Leave a comment

Do you seize opportunities or do you sit back and moan?

I wrote in February about the opportunities for butchers in the light of the #horsemeat scandal.  https://fionadranesblog.wordpress.com/2013/02/21/a-great-opportunity-for-butchers-and-local-retailers-horsemeatscandal/.  Since then the scandal seems to have grown and grown to the point that even kids are very aware that there are issues … Continue reading

Posted in Business, Marketing, Shop Local | Leave a comment

Final Episode #Alex Polizzi #Fixer – Walk Away

Finally got to watch the last in the series of the Fixer. I missed it last week and then assumed that it had taped and then found out it hadn’t!  My children of course told me to watch on the … Continue reading

Posted in Business, Marketing, Shop Local | Leave a comment

Twitter is not just about what you had for tea. #scotlandhour.

It seems these days its hard to go anywhere without someone asking about the growing use of social media in our lives. Some people will trivialize it and say its just all about people saying what they had for breakfast, … Continue reading

Posted in Business, Marketing, Tourism | 2 Comments

A great opportunity for Butchers and Local Retailers #horsemeatscandal

I have been listening to the #horsemeatscandal with interest from the start.  Why?  Well I have a great interest in what I eat and where it is from.  And for the past few years I have banned myself from shopping … Continue reading

Posted in Marketing, Shop Local | 2 Comments

Alex Polizzi – Episode Two – Excuses behind the Camera.

Alex Polizzi was in full swing in Episode two of the BBC Fixer programme this week.  She said it as it was and believe me this business needed to hear some harsh realities about their business. This week it was … Continue reading

Posted in Business, Marketing | Leave a comment