Gloomiest Day of the Year Needs Colour

Today is reputed to be the gloomiest day of the year or in the Netherlands they call it depression day.  So called as we are hit by Christmas bills, it feels like a long time since Christmas, we are fed up with the weather and down about failing on New Year resolutions.  I listened to an article on Radio Scotland about today with interest as the lady being interviewed from a mental health charity was talking about how colour can raise our mood and that the charity are urging people to be BRIGHT today to support the charity.

The interview was interesting for me on two points.  One last Tuesday I hit my January blues day.  I don’t think the day got light at all.  It was one of those days when it just felt like another extension of the night that you only get in deepest darkest winter.  January seems to be going on forever indeed even now we still have two long weeks to go.  And I want it to be over and into February and marching towards spring, light and hope.  I think like many of us I suffer from SAD (seasonal affective disorder) and have found that having a dog helps greatly as he gets me out walking twice a day and ensures that even if I want to hibernate I have to go outside .  So when I heard the lady discussing the gloomiest day of the year I could relate.

I also find the topic of colour a fascinating one.  Both for business and also personally.  Since setting up Bright Light Marketing with colleagues in 2007 I have been aware with the name BRIGHT in the name it is important to get that across to clients and potential clients.  So when I am out and about at networking events or taking workshops I always ensure that I am wearing something BRIGHT so that people associate back to Bright Light Marketing.  I also find that wearing red for example gives me confidence sometimes just to boost my mood or in situations when I could do with a confidence boost.   I look at the red boots I am wearing or dress and think “Fiona just go for it.”

I don’t understand retailers in Winter there seems to be a gap in the market for bright winter clothes.  Spring and Summer you go into the shops and you get the colours of the rainbow.  Come Autumn and Winter it changes to black, grey and browns.  Nothing wrong with these colours but I just feel that this is the time of the year we could do with some colour.  So I applaud this initiative to bring colour into a gloomy day and highlight those suffering from mental illness and SAD.

And yes I am ever so BRIGHT today with red, greens and navy and think I will make sure I am all week and the week after to ensure I wave January finally out with some colour.


About fionadranesblog

40 plus mum of two married with a mad cocker spaniel. Along with two colleagues run Bright Light Marketing a rural marketing agency who specialise in getting rural businesss noticed. Live in St Boswells in the wonderful Scottish Borders. Love books, walking and living life to the full here in the Scottish Borders though its sometimes a juggle!
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