Do you seize opportunities or do you sit back and moan?

I wrote in February about the opportunities for butchers in the light of the #horsemeat scandal.  https://fionadranesblog.wordpress.com/2013/02/21/a-great-opportunity-for-butchers-and-local-retailers-horsemeatscandal/.  Since then the scandal seems to have grown and grown to the point that even kids are very aware that there are issues with horse meat and are questioning what they eat and where it comes from.  Giving a huge opportunity for butchers. 

But it got me thinking have butchers seized the opportunity and really promoted that they know where each and every piece of meat they sell comes from?  To a certain extent the Farmers Union have done the job for them and  have been really prominent in the media and have made a brilliant case for using locally sourced meat.  However the Farmers Union can’t do it by themselves and to be honest just because you hear that on the radio you aren’t necessarily going to change from buying meat at the supermarket to buying it at the butchers unless your butcher also gives you reasons to buy.  Which gets back to my question have butchers seized the opportunity?

Now in case you think I am having a go at butchers it’s not honestly.  My point is that so often in life and I include myself in this that we see an opportunity get really excited about it.  Have great plans for how we get make the most of it talk about it constantly for days and then?  Normal life gets in the way you get busy with your daily routines and jobs and the opportunity fades from your mind and before you know it you’ve forgotten about it.  And the next time you look at your business and want to get more business its easy to start moaning.  Blame the weather for poor sales, blame the competition, blame customers for not buying, blame the government or the local council.  There are always loads of people we can point the finger at to blame.  But what about ourselves?  Why did we let that opportunity pass us by?  If we had seized the opportunity what would it have meant for our business would it have negated the bad weather and the other things that we are blaming?  On a personal basis where would it have taken you if you had seized that opportunity?

So what am I saying?  Is this a go at butchers?  In a way it is as I am not aware that butchers themselves have really seized the mantle and taken up the opportunity given to them by #horsemeat scandal.  But no it’s not a go at butchers per say its a lesson to us all myself included.  As was said by Robin Williams in Dead Poets Society.  “You need to seize the day.”  Tomorrow is too late.  You need to do it in the here and now.  So if there is a opoortunity that needs action wither on a personal or work basis that you know would be great for you and or your business action it now TODAY!

 

Advertisements

About fionadranesblog

40 plus mum of two married with a mad cocker spaniel. Along with two colleagues run Bright Light Marketing a rural marketing agency who specialise in getting rural businesss noticed. www.brightlightmarketing.co.uk. Live in St Boswells in the wonderful Scottish Borders. Love books, walking and living life to the full here in the Scottish Borders though its sometimes a juggle!
This entry was posted in Business, Marketing, Shop Local. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s