Trade Secrets

Like any business Bright Light Marketing is proud of the clients that we work with and love to talk about them in our communications. It makes our clients look good and showcases the work that we do. But there is some work that we do that we keep 100% quiet about.

This includes all our Social Media work. Bright Light Marketing work for a range of clients from business to business, mail order, retail, tourism and textiles. On a daily basis Bright Light Marketing pro-actively run Facebook and Twitter campaigns for these clients. We update both mediums regularly daily, respond to any customer communications and pro-actively target new followers. This has resulted in increased business for the clients that we work with for example a retailer selling stock specifically mentioned on social media, a tourism operator successfully attracting people to an event and in business to business running a successful recruitment campaign. This is done in close consultation with the businesses concerned and all done in total confidence so that the targeted customer rightly believes that it is the business concerned communicating on social media not a marketing agency.

We also carry out feasibility studies for businesses in complete confidence. We have again done these for a range of clients. Some who want to look at the market for a new venture, others who want to expand their product or others who are looking at new markets for their business. We produce comprehensive plans that fully look at the potential for the business concerned including identifying target customers with potential numbers for the short, medium and long-term, background research and competitor audit looking at best practice worldwide and finally an easy to follow communications plan. These plans have allowed businesses to assess a market place, apply for grant and bank funding and launch new businesses and products. All done in complete confidence and in close consultation with the business.

We do like to shine a light on our clients but we also know when to keep things a secret. In other words we are a business that you can trust.


About fionadranesblog

40 plus mum of two married with a mad cocker spaniel. Along with two colleagues run Bright Light Marketing a rural marketing agency who specialise in getting rural businesss noticed. Live in St Boswells in the wonderful Scottish Borders. Love books, walking and living life to the full here in the Scottish Borders though its sometimes a juggle!
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