3 Marketing Tips for January

It’s now a New Year and we are either haven’t made any New Year resolutions, already broken them or still determined to see them through!  As I mentioned in my last blog https://fionadranesblog.wordpress.com/2012/12/30/2012-2-successful-resolutions-and-resolves-for-2013-but-theres-7/.   I am still working through them though struggling with some more than others.

But what about your business?  What does 2013 mean for your business?  If you listen to the media in the main it’s all doom and gloom particularly for the retail sector.  The media don’t yet seem to think that we are out of this period of economic uncertainty.  So what do you do?  Well you can decided just to do nothing and hibernate for the month of January.

Or you could do what I have been doing over the past few years.  Which is that I personally can’t do anything about the wider economy.  Worrying about that won’t get me anywhere and deciding that all is black and gloomy is only going to get me down and will only drag others down and achieve nothing!  So after going into a black hole previously about the doom and gloom messages for business.  I decided quite early on that the only thing that I could do was to stick to my knitting and to keep knitting.

For those who know me personally you will know that I am no knitter and would not get very fast with a career in knitting.  But I do know about Marketing and Communications and for me that is my knitting it’s what I am an expert in and therefore my business is to share this expertise with others and promote their businesses!

So my first Marketing Tip for January is decide what your knitting is and make sure that you do the best job that you can in your area of expertise and that you go out of your way to show your customers and potential customers that you are an expert in that area.  By giving customers the best possible service and advice.  But also by making sure that people know that you own your knitting.  So let people know about your area of expertise.  There are many ways of doing this.  Using Social Media is a great way but also by being a member of your professional body and being pro active in your local business community.  It is worth setting out goals on how you are going to do this each month and then measure how you have done.

My second Marketing Tip for January is to take advantage of the New Year take stock and decide what you want to achieve and do in your business this year.  You don’t have to write a detailed plan one side of A4 would suffice.  The important thing is to take the time out to decide what you want to do this year.  Discuss it with your team and agree the key targets.  Then write them down and  most importantly action the goals and go back to them each month to assess progress.

My third Marketing Tip for January is one I will return to again and again which is communicate, communicate, communicate.  Don’t decide it’s January it’s a month we all keep ourselves to ourselves as we wait for spring.  That’s not true January is like any other month of the year.  People need to buy goods and services.  But they can only know about you if you let them know.  So make sure that you are communicating in January not just to your existing customers but also to your potential customers.  My most popular blog post is about the Wombles comparing them to the 2010 BBC Apprentice Candidates. https://fionadranesblog.wordpress.com/2011/06/09/episode-seven-underground-overground-wombling-free/. You can learn a lot about team work and running a business from the Wombles and key to this was their communication skills.  So start as you mean to go on for 2013 people will only know about your business if you tell them about it so communicate, communicate and communicate.

Happy New Year and all the best for 2013.

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About fionadranesblog

40 plus mum of two married with a mad cocker spaniel. Along with two colleagues run Bright Light Marketing a rural marketing agency who specialise in getting rural businesss noticed. www.brightlightmarketing.co.uk. Live in St Boswells in the wonderful Scottish Borders. Love books, walking and living life to the full here in the Scottish Borders though its sometimes a juggle!
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One Response to 3 Marketing Tips for January

  1. Janet O'Kane says:

    Excellent advice, Fiona. There’s a lot of talent in the Borders but in my experience there’s also reticence to actually tell potential customers about it.
    My husband and I always have a proper meeting (not just a chat) over the Christmas hols to discuss the year ahead for his small business (www.bordersfireandstone.co.uk) and how to maximise opportunities in the year ahead. Then we have a written action list which we work to during the year. January is ideal for tackling tasks with renewed enthusiasm after 2 weeks of lounging and chocolate. This year I’m mainly looking at how to make his website work harder: an ideal task for a month when it’s too cold and dark to get out much.
    Best wishes for 2013.

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