There is only ……………..wait for it………………26 shopping days till Christmas. Are you prepared? December is a month that goes by so quickly as we write and send Christmas Cards, buy and wrap presents, attend School Plays and enjoy a few social occasions. On a personal basis its a very busy month and you always feel that you need to hit the ground running or you end up running around like a headless chicken come the 24th when all you really want to do it sit down with your feet up and think job done. But what about business?
December is a funny month in the business world. For some sectors such as retail it is the break or make month of the year. It is also a very busy month for hotels and restaurants with Christmas Parties and meals. And even if you are not in these sectors you can also find December a very busy month as you try to pack in 4 weeks work into 3 weeks.
It is easy therefore whichever camp you are in to neglect marketing your business in December as you are either trying to get through your busiest time of the year or you are trying to clear your priority projects and deadlines before the Christmas Holidays. However there are some vital things that you should do in December. Plus it is always a good idea to be prepared for January so that your business can hit the ground running come the New Year. So I know it is a busy month but here are two marketing tips.
Firstly Christmas is a great opportunity to thank your customers for their custom throughout the year. Everyone wants to be appreciated and no more so than in the present climate with every penny counting. You can thank some customers by just saying thank you face to face. A Christmas Card is a great way of saying thanks to your customers and just reminding them that you are there. At Bright Light Marketing we send out Christmas Cards to a section of customers and key contacts and then send out the same design as a e- card. Just to say thanks and remind people we are here. Or an alternative to Christmas Cards is sending out a New Year card instead and really stand out from the crowd with something that bit different.
My second tip is be prepared for January. The 7th of January is a significant week. It is when the majority of people will return to work, hopefully refreshed and full of resolutions for the year ahead both personal and work. It is the ideal time to get a message out to your customers about the services that you offer and how you can help them. Which is why we are recommending to clients that they send out a e- newsletter that week and we will be sending out one ourselves. It doesn’t matter what sector you are in by doing so you set your business in people’s mind when they may very well need your services. You won’t want to write your e-newsletter on the 7th of January so do so before you stop for the Christmas holidays.
So enjoy December. If you are in the retail and food and drink sector I hope it is a very successful month for you. What ever sector you are in remember thank your customers for their business. And take time to sit down and prepare for the significant week of the 7th January. The Thank You and being prepared it can make a huge difference to your business.