Last night I was at fireworks in the beautiful village of Roxburghe. For those who don’t know it Roxburghe is situated by the River Tweed just outside Kelso and is a stunning wee village with great views over to the Cheviots. It was a classic fireworks. We had the bonfire which kept us warm and cosy. Fantastic fireworks which lit up the night sky with bright colours. Sparklers for the kids and of course toffee apples. It was Bonfire night as it should be and it got me thinking.
In a previous post https://fionadranesblog.wordpress.com/2012/10/23/change-is-good-right-so-why-do-we-hate-it/ I discussed how I was challenged by a recent workshop. I am still working on the changes that I embarked upon. Am I still wearing my watch on my right hand? Well today I have it on the left as I realised that quite quickly it becomes comfortable on the right and so I have decided the key is constant change to remind me about my goals and the need to always move forward.
Last night though made me realise that there are things in our life that are constant. Bonfire night has been with us for hundreds of years since Guy Fawkes tried to blow up the House of Commons way back in 1605. Although I hate the rising consumerism of many of our calendar events I wouldn’t like to change the celebration of Christmas, Hogmanay and Easter to name just a few. And for all of them we as a family have our little rituals which tend to be an amalgamation of my family traditions and my husband’s and are now unique to us. But the essence of the celebration is the same.
It is the same in business. The workshop was quite right in stating that only businesses that constantly move forward grow. But like Bonfire night there are constants in business that never change. My expertise is marketing. I set up Bright Light Marketing along with my two colleagues in January 2007. https://www.facebook.com/BrightLightMarketing. In that time lots has changed the economy has changed beyond recognition and affected the way we do business I believe for the better. When we set out social media was unknown and certainly not the mainstream communication tool it is today and newspapers were mainly read in paper not on-line causing circulation figures to plummet. At Bright Light Marketing we have carefully watched the changes in the marketplace and made sure that we are there to advise our clients on this changing world and for example become experts in getting noticed in Social Media.
But there are fundamentals of Marketing that haven’t changed. Firstly we offered Marketing Plans then as a key product to shine a light on a business, look at where they are now, discuss with the business where they want to be in the future, look at who their current and future customers are, competitors and then compile an action plan to get that client to where they want to be. We offer the same today yes aspects of how we do it have changed but the fundamentals are the same. Why? Because every business should know why, who, what, where and how they are going to communicate their business. As one client said “Alongside a good accountant the best decision we made in setting up was to appoint Bright Light Marketing.”
A second fundamental that has not changed and that we are and always will be passionate about is that customers should be the heart of your business. The business is not about you it is about your customers and the service that you give them and crucial to that is the image you portray and how you communicate with these customers. Each day you need to ask yourself how you have served your customers and what have you done to communicate with them.
So as I gazed across the Tweed last night as fireworks boomed on both sides of the river. I thought our rituals are good we need them. In life there are fundamentals that are required. But we also need change in our life. The trick is to make sure that we have both in our life. So celebrate the rituals but also embrace that change and make sure you keep changing your watch over.