Grey is the new Yellow

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We often laugh at ourselves in the UK that we are obsessed with the weather and that it is all that we talk about. I myself am totally obsessed with the weather taking after my Dad who is possibly more addicted than I am. And the first question he always asks when you call him is to ask what the weather is like. So for me having a Yahoo and Met Office App on my phone allows me to check up the weather on a constant basis.

This summer though my addiction has risen to new heights as the rain and constant grey instead of the blue and yellow of summer has got me down and I find myself constantly looking for signs that it will improve. Again like my Dad I love the sun and there is nothing I like better than sitting in the garden with a good book and basking in it. I also love colour both in the clothes that I wear but I love colour in the world around me particularly in nature. Colour makes me feel bright and cheery. But this summer has just been a constant grey and so much rain. I have felt my spirits get lower and lower each day.

But in that I know I am being selfish because although I miss the sun it has not affected my business directly where as I know that it is hitting so many businesses across the country who were already struggling in the difficult economic situation we are currently facing. Retailers who have struggled to sell their summer range and who now even in the sales find people reluctant to buy summer clothes and footwear. Garden centres and shops who par the pun should be blooming just now but people are not sitting in their garden so why buy plants or accessories for it? Farmers whose crops are water-logged and are badly in need of a break. Event organisers whose events have been cancelled which then has a knock on effect on the exhibitors who were going to attend. Or the town of Hebden Bridge in Yorkshire where my sister and brother-in-law currently live which has been flooded twice in the last month with devastating effect on homes and businesses. I am just touching the surface here the list goes on and on.

So what can we do about the constant grey? Well other than a sun dance which I assure you I have been doing a lot. Even the met office can only accurately predict what the weather will be for five days hence. What we can do though is help the businesses we know are affected by shopping locally and supporting local events when they are able to run as normal. The afore mentioned community of Hebden Bridge is a great example of community spirit and working together. We need to think outside our own direct world and support each other. And most importantly when yellow replaces the grey make the most of it and get out there and enjoy it.

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About fionadranesblog

40 plus mum of two married with a mad cocker spaniel. Along with two colleagues run Bright Light Marketing a rural marketing agency who specialise in getting rural businesss noticed. www.brightlightmarketing.co.uk. Live in St Boswells in the wonderful Scottish Borders. Love books, walking and living life to the full here in the Scottish Borders though its sometimes a juggle!
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