It’s the end of another week. And as the count down to Friday night begins. But before you finish for the week. I want you to ask yourself a question. What have you done this week to market your business? I believe that it is a very worthwhile exercise every week to consider what you have done to let people know about your business.
For me marketing put simply is all about communicating. And if you can do that well and do it often existing customers will continue to know about your business, this will encourage word of mouth and you will raise awareness and attract new customers too.
But you say to me marketing is expensive how can I possibly market my business on a weekly basis? I say to you how can you afford not to? If you don’t tell people about your business how are they going to know that you are there and why should they buy your services or your product from you?
And actually I don’t believe that marketing has to be expensive. I am not talking about huge and costly advertising campaigns. I am talking about communicating with your customers and you can do this by face to face communication on a daily basis, for business to business at network events and setting up meetings with potential customers. Plus regularly making sure that you keep your website updated particularly your news section. And I would advocate using social media and using it on a daily basis.
LinkedIn is very effective for business to business. Make sure that you add a couple of updates a week. Look at who has been looking at your profile. Participate in relevant groups and connect with people you know or who you would like to do business with. And don’t just connect on the online world. Make sure you arrange to meet up with them in the real world too.
Facebook can also be used for business to business. Bright Light Marketing has one client who has been using it effectively for recruitment, keeping clients updated about the business and as the company has 38 offices across the UK to keep staff up to date too. Facebook particularly works well if you are selling direct to customers. Particularly if you have a strong customer base who you can via enewsletters tell them that you are on Facebook and encourage them to like you. Its an excellent way of reminding your customers that you exist on a daily basis. Though you need to do this by being interesting and encouraging communication with your customers. What you don’t want is your customers to think. ” Here they go again sell sell sell.”
Twitter if done well can work just as well as a Press and PR campaign. It can very effectively not just communicate with your existing customers but also raise awareness with new customers. And you get to communicate with some really interesting people in the Twittersphere.
Yes all of this takes time and you need to make sure that you make the time for it. But it will reward you with customers who will see you as a business who cares, who takes the time to communicate and who therefore when they need the product that you sell will think of you. And think of you first before your competitors.
So I ask again what have you done this week to market your business? And more importantly what are you going to do next week?