When the going gets tough……

You don’t need me to tell you about tough trading conditions in the market place and the fact that consumer confidence is still incredibly fragile. And if we listen to the doom and gloom merchants in the media then we might as well all shut up shop now ! However we must look on the BRIGHT side and take action to grow our businesses both now and for the future. I firmly believe that those companies who really focus on their customers and plan ahead properly will not only survive these tough times but become much stronger and be better positioned in the coming years.

This is easier said than done we hear you say but I firmly believe the answer to success lies in planning ahead strategically. To keep existing customers and attract new ones you need to think like a customer and this has never been more important than at the present time. Customers are thinking twice before parting with their hard-earned cash and it is vital that companies really deliver to them at every step of the way.

From the products and services you offer to customer care to how you communicate with customers, you need to exceed their expectations. It is always a difficult balancing act running the day-to-day operations of a business, looking after staff and taking care of the finances too and very often marketing is something that is not properly planned for. You know that marketing is something you should be doing but perhaps these are decisions which are taken on the hoof, an advert in the paper here and a special one-off promotion there. But are you getting noticed and realising your true potential ?

My company is Bright Light Marketing which is based in Selkirk and I work with two other colleagues.  We are marketing specialists who take an altogether more scientific approach to marketing businesses. If you think that Marketing is all flash and no substance then think again !

By working closely with companies, Bright Light Marketing produce customer focused Marketing Strategies which giver them a clear direction to achieve maximum growth and profit. We have succeeded in helping numerous companies to buck the trend and grow their business even during recession. We do this by really getting to know our clients business and through developing a very strong understanding of their particular markets.

We have a proven track in providing creative and effective marketing with measurable results. This means we do like to challenge perceptions within companies and offer intelligent and practical solutions that work in the real world.

I know that it is very difficult to predict what the future will bring and I do not have a crystal ball, however it is possible to identify who your key customers are with clear objectives on how to get more of them. It is also possible to look at key trends and market intelligence which are likely to shape consumer behaviour in the year ahead and most importantly act on this intelligence. The most important thing to do is to communicate with your customers because if you aren’t your competitors will be. This doesn’t have to expensive, e-newsletters, social media and regularly updating your website are cost-effective and efficient ways of communicating with your customers.

The going is tough just now but it will be even tougher if you don’t market your business and have a plan how you are going to build it for the future.  Marketing is about telling story so make sure you tell yours.


About fionadranesblog

40 plus mum of two married with a mad cocker spaniel. Along with two colleagues run Bright Light Marketing a rural marketing agency who specialise in getting rural businesss noticed. www.brightlightmarketing.co.uk. Live in St Boswells in the wonderful Scottish Borders. Love books, walking and living life to the full here in the Scottish Borders though its sometimes a juggle!
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