Apprentice 2012 – Same old!

I must admit when I saw the publicity and adverts surrounding the 2012 Apprentice I was excited and also pleased that a show that I enjoyed was going to replace the 2012 Master Chef series which I really enjoyed this year. And was hoping that the Apprentice 2012 was similarly good but then…………..

I had a conversation with my parents on Tuesday night who don’t watch the Apprentice. But they have watched other BBC stalwart programmes over the years such as Strictly Come Dancing and they were commenting that many of these programmes that are run year on year have had their day and are now just so repetitive and as they would say in the Scottish Borders Aye Been.

I must admit my parents gave me food for thought. As they are right. As much as I can tell the time of the year by what is on BBC, ITV and Ch4 it has got rather repetitive and frankly boring! And maybe its my age but I do remember a time when British TV was not about dragging out yet another annual series but real creative TV.

And I am afraid as much as it amuses me, sometimes annoys me and gives me a great opportunity to write blog articles the Apprentice does fit into this category. It is a familiar formula even each of the candidates are a mirror image of last years!

Which brings me to this years series. What did I think of the first episode? Well for me it was rather like a football match it was a game of two half’s.

In the first half I was sure that they girls were going to win as they had by far the better product and given the timescales that they had to do it I thought should be commended for their creativity. I was also impressed that in this episode both teams did consider who the target market was for their product! Though I hated the boys product and felt really sorry for the poor visitors who bought these “souvenirs”. So in the first half it was the girls for me.

But the second half changed my view! I must admit I was surprised that the boys won but they did their finances and the girls didn’t despite the fact that if these businesses had been in it for the long-term I am sure that the girl’s product would have succeeded not the boys tacky tourist tack. So personally thought the boys won on the day but on the day only and made basic errors. And I was still rooting for the girls. That is until the girls descended into a cackle of witches and reverted into the Apprentice formula that women in business argue by shouting lots and taking hissy fits. At which point I lost all sympathy for them! Though I did find it amusing that Bilyana who was fired effectively fired herself by not shutting up!

Apprentice 2012? So far same old and looks like the series will run as such. Will I watch it? Yes I will but my parents have given me food for thought. And maybe we should be urging British TV that we are not content watching the same formulaic programmes year after year and its time for a change and some creativity! Not Aye Been!

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About fionadranesblog

40 plus mum of two married with a mad cocker spaniel. Along with two colleagues run Bright Light Marketing a rural marketing agency who specialise in getting rural businesss noticed. www.brightlightmarketing.co.uk. Live in St Boswells in the wonderful Scottish Borders. Love books, walking and living life to the full here in the Scottish Borders though its sometimes a juggle!
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One Response to Apprentice 2012 – Same old!

  1. Pingback: #BBC Apprentice 2012 – Final Verdict | Fionadranesblog's Blog

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