Monthly Archives: January 2012

Benefits of a Marketing Plan for Business Expansion or a new business

As a marketing agency Bright Light Marketing offer the full range of marketing communications for our clients and for many of our clients we carry out their marketing for them and act as their marketing team.  However before we get … Continue reading

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Retailing in 2012 – Tips on Communication

It’s a difficult time for retail just now.   The turn of any year is a hard time for retailers as people realise how much they have spent over the Christmas period and the sales and tighten their belts.  But this year … Continue reading

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Happy Burns Day – Support #Scotland Hour

Firstly and most importantly Happy Burns Day everyone. And a wee promotion for #Scotlandhour which takes place tonight on Twitter from 9pm to 10pm.  #Scotlandhour takes place the last Wednesday of each month to spread the word about Scotland, what a … Continue reading

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How can the small guys compete with the big guys – when the big guys have more £££

Today’s blog covers another marketing question from a fellow Twitter colleague. Must admit I love this question. It is perhaps one of my reason d’être’s of being in business is to get small businesses noticed. When I first set out … Continue reading

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How do you market to new customers without upsetting your existing customer base?

I asked on Twitter last week for suggestions for marketing articles that people would be interested in reading on this blog which will I will feature over the next few weeks.   The above title is one of the suggestions that I … Continue reading

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New Year resolves

I’m not really a great one for New Year resolutions and usually find that I start out well and then very quickly go back to my normal habits.  So much so that for a couple of years I decided that … Continue reading

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Our thoughts on marketing trends for 2012

Business and marketing trends for the coming year. Get by with a little help from our friends We haven’t got a crystal ball but we as marketers its part of our job to look at, investigate, think and discuss current … Continue reading

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