#Scotland Hour and you can teach an old dog new tricks

I thought this weekend with two school holidays was going to be a major juggle. And so it proved to be but not in the way I had expected.

As though on Monday I managed to juggle looking after children with work fulfilling my objective of keeping the children happy and not sat in front of the TV all day and also managing my to do list for the day. On Tuesday I came down with a cold accompanied by a very sore throat causing me to have to slow down and not go at quite the speed I wanted to. So Wednesday had me having a duvet day with the kids as we all chilled and took some time to rest and for me to sniff and moan about my cold. Giving me Thursday and today to catch up with my work to do list in between quite a few sniffs and moans. But there have been highlights of this week and three come to mind:

The most important highlight of the week was #scotland hour which I have written about in a previous blog post. In summary Scotland hour is a monthly occasion on Twitter when we talk about all things Scottish with the aim of getting more people to holiday here. Our aim for this month held on St Andrews day was to get #scotland hour trending on Twitter. It was a really exciting hour and the buzz caught on over 4,000 tweets were recorded and #scotland hour was officially trending. It was fun to be part of it and it gave me a great pride in what you can achieve. Thanks to Aileen Lamb, Susan Naughton and Douglas Baird and others for setting this up and working so hard to make it a success.

The second highlight was a social media workshop held by the University of the South West. This showed me that you can teach an old dog like me new tricks. I have always been of the view that there is always something new to learn on any topic which is a principal reason I love books as they teach me so much. However learning from others face to face is also key which is why I endeavour to attend workshops and conferences if the topic is relevant. Social Media for me is a key marketing and communication tool so the topic was perfect. In addition it was a informative follow-up to the recent social media conference that I attended. As I was able to investigate on a one to one basis some of the things I had learnt at that conference. So among many things I have learnt how to classify my blog articles, use more measuring tools to evaluate my social media and our clients and answer a question I couldn’t figure out on Facebook. So thanks to my tutor Jennifer for that.

And finally I am just back from Edinburgh where I met a fellow twitter friend it was a really good meeting. Interesting to meet face to face and to find out more about the business and hopefully give some marketing tips.

So it’s now Friday late afternoon and I’m about to publish this blog before turning the laptop off for the weekend, attending the school Christmas Fair and then having a family weekend. It’s been a tougher weekend than I expected as I didn’t count on the cold. But I have managed to juggle all the balls in the air. And what this week has taught me is that Social Media is a crucial communication tool for business. #scotland hour was trending and will grow and has the potential to be a great marketing tool for Scotland. There is still lots to learn about how to use Social Media but good to know I am on the right path. And finally Twitter is not just about communication over the web it’s about-face to face communication too and sharing and receiving advice and tips. All in all still much more for this old dog to learn though think I will call it a day for this weekend.

Have a great weekend.


About fionadranesblog

40 plus mum of two married with a mad cocker spaniel. Along with two colleagues run Bright Light Marketing a rural marketing agency who specialise in getting rural businesss noticed. www.brightlightmarketing.co.uk. Live in St Boswells in the wonderful Scottish Borders. Love books, walking and living life to the full here in the Scottish Borders though its sometimes a juggle!
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One Response to #Scotland Hour and you can teach an old dog new tricks

  1. David s says:

    Not sure about #scotlandhour. It produces a massive twitter feed which may trend, but is imposssible to follow. A bit like everyone talking at once. If they do this on the Radio, it gets switched off immediately. Probably needs more focus, or a different platform maybe.

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